Under the global "carbon neutrality" goal, the photovoltaic (PV) industry has become a core driving force for energy transformation. In 2024, the industry's innovation vitality continues to be unleashed, with emerging integrated development models such as multi-energy complementarity and source-network-load-storage integration. Breakthroughs have been achieved in technologies like "photovoltaic storage hydrogen methanol ammonia" and "photovoltaic storage charging." Applications like "photovoltaic + agriculture" and "photovoltaic + buildings" are expanding, injecting strong momentum into the global clean energy transition.
However, behind the industry's prosperity, numerous challenges remain: increasingly prominent supply-demand imbalances, international trade barriers restricting exports, significant differences in market absorption capacities across regions, and more stringent requirements for photovoltaic equipment to adapt to extreme environments. In this context, new energy enterprises urgently need breakthrough strategies to find sustainable growth paths.
At this critical juncture, the 17th Hongwei World Solar Photovoltaic and Energy Storage Expo will be grandly held from August 8-10, 2025, at Area B of the Guangzhou Canton Fair Complex. The event is jointly organized by the Guangdong Solar Energy Association, Guangdong-Hong Kong-Macao Economic and Trade Cooperation Promotion Association, and Guangdong Hongwei International Exhibition Group Co., Ltd., gathering elite companies across the entire photovoltaic industry chain. The aim is to create an important global platform for exchange and cooperation in the photovoltaic industry, helping enterprises face challenges, seize opportunities, and promote high-quality industry development.
Global Photovoltaic and Energy Storage Industry's "Super Stage," Leading Industry Innovation Development
Since its optimization and rebranding in 2020, the World Solar Photovoltaic and Energy Storage Expo (Solar PV & Energy Storage World Expo) has become one of the most significant events in the global photovoltaic and energy storage industry, thanks to its high recognition and industry influence. The 17th edition will be held from August 8-10, 2025, at Area B of the Guangzhou Canton Fair Complex, expected to attract over 2,000 exhibitors and cover an exhibition area of 180,000 square meters. The event will receive more than 200,000 professional visitors from over 100 countries.
As an important platform for expanding domestic and international markets, the Expo is not only an annual gathering for the release of new products in the photovoltaic industry, but also a key trade guidance platform. The exhibition covers the entire photovoltaic industry chain, including raw materials, main and auxiliary materials, machinery and equipment, energy storage, photovoltaic cells, modules, inverters, mounting systems, photovoltaic engineering, and solar photovoltaic applications. Every year, it is held alongside other renewable energy sectors such as wind, energy storage, thermal energy, charging stations, and bioenergy, with an accumulated exhibition area of over 600,000 square meters, attracting more than 6,000 domestic and international companies and over 500 media outlets. PV Guangzhou has been held for 16 consecutive years, serving as an excellent platform for Chinese companies to "go global" and for overseas companies to "come in."
Focusing on Professional Audience Needs, Creating an Efficient Exhibition and Trade Platform
Professional audiences are the core driving force behind the Expo's vibrant development and the key bridge for exhibitors to achieve value conversion. The 17th World Solar Photovoltaic and Energy Storage Expo deeply focuses on exhibitors' core needs and, driven by innovation, upgrades its precise matchmaking model, working to create an efficient, professional, and win-win industry exchange platform.
In terms of inviting domestic professional audiences, the Expo will precisely target key groups in the industry, focusing on distributors, dealers, agents, and traders in the circulation field, while also attracting developers, operators, manufacturers, and investment institutions across the industry chain. Additionally, the Expo will target diverse application scenarios, inviting professional audiences from real estate, hospitals, hotels, factories, industrial parks, urban economic and technological development zones, communication base stations, and more. Through precise positioning and targeted invitations, the Expo ensures that every visitor aligns closely with the business needs of exhibitors, facilitating efficient interactions and high-value returns for exhibitors, truly achieving the goal of "exhibition effectiveness and impact."
To further expand international perspectives and build an open, efficient, and collaborative global exhibition and trade ecosystem, this year's Expo will adopt an online-offline hybrid model. Relying on the "Cloud Exhibition Power" photovoltaic industry supply chain platform, it breaks regional barriers and efficiently connects international markets. The event will actively engage global resources and invite professional audiences from over 100 countries and regions, including Singapore, Thailand, Malaysia, Vietnam, the Philippines, Indonesia, Sri Lanka, Pakistan, India, Nepal, Japan, South Korea, Australia, Canada, Turkey, Iran, Yemen, Bangladesh, Myanmar, Israel, Romania, South Africa, Egypt, Lebanon, Albania, Mongolia, Morocco, Syria, Libya, Ethiopia, Somalia, Kenya, Uganda, Ghana, Zimbabwe, the United States, Brazil, Peru, Mexico, Chile, Colombia, Argentina, Moldova, Poland, Sweden, Switzerland, Spain, Portugal, France, Germany, the Netherlands, Romania, the UK, Finland, Estonia, Russia, Ukraine, Kazakhstan, Austria, Belgium, Poland, and more. This will help Chinese photovoltaic and energy storage enterprises establish direct connections with global trade partners, accelerate their overseas market expansion, and showcase the brilliance of China's photovoltaic and energy storage industries on the international stage.
High-End Forums Inspire Wisdom, Thought Feasts Empower Industry Development
During the Expo, several high-end forums will be held, covering industry hotspots and cutting-edge topics. For example, the 2025 China Photovoltaic Industry High-Quality Development Conference and the 2025 New Energy Storage Industry Development Conference will focus on the latest trends and technological breakthroughs in the photovoltaic and energy storage industries, providing deep industry insights. The 2025 PV Guangzhou Annual Excellent Enterprise Award Ceremony will recognize industry leaders and showcase exemplary achievements.
Here, you can engage in in-depth conversations with decision-makers from leading companies, discuss cutting-edge technologies with experts from research institutions, and exchange business ideas with potential partners. By interacting with industry elites, you will gain first-hand access to the latest market trends and practical business strategies, providing strong support for companies to seize opportunities in the fiercely competitive market and achieve sustainable, high-quality development.
